It became known that the famous Russian ballerina Anastasia Volochkova “earned”, she became much more popular after the scandal she made on the plane. Recall that the star refused to comply with the demand of flight attendants and put on a mask, resulting in a scandal.
According to Channel 5, thanks to this story, Volochkova's audience increased on Instagram. In just a week, the ballerina's reach increased by 68% and the number of subscribers increased by 18,000.
This, in turn, led to an increase in the cost of advertising. Now advertisers will pay at least 100,000 rubles per post from a ballerina.