Sarah Jessica Parker said about opening his own shop in new York.
Pop-up store called “SJP”, reports Rus.Media.
Shoppers can buy shoes, bags and pretty dresses. Pop-up shop is a temporary store open for a short period of time (day, week, month) with the aim of increasing sales and attracting new customers.
Date of opening and closing are announced in advance and usually held in conjunction with the significant event — for example, production of an experimental collection or the anniversary of the brand.It happened in the case of an actress: the location of the store is very significant.
It was opened on 52nd street, because it was here when Parker played Annie on Broadway, and Billy Joel has an album called “52nd street,” which the star is really like. The store where shoppers can buy cool shoes, dresses of various styles and accessories, opened on November 24 and will run until 3 December.
The main element of decoration in the shop as prints with shoes developed Eric Hughes, designer Wallshoppe. In the pop-up store you can buy reusable bags and limited edition collection of smartphone cases with fun patterns.