The fight against the high cost of living – while the government is swinging

 Fighting the high cost of living – while the government swings

The coronavirus crisis, which has been raging in the world for two years now, has hit people hard not only from the medical, but also from the economic side. Freight, food, and, more recently, energy prices have skyrocketed. All this led to an increase in the price of goods and services. In Israel, prices were already very high, and the current wave of price hikes could make them sky-high.

The government has adopted a plan to combat the high cost, and although it has the right and useful points, it will take time for it to lead to lower prices. Problems that have not been dealt with for years cannot be solved in one moment. These are all long-term processes. Direct pressure on some producers and exporters helped to stop only part of the rise in prices.

Meanwhile, the most far-sighted companies, on the contrary, are reducing prices. And significantly.

Philip Morris has reduced the price of its Hits (a cigarette alternative) product consumed with the IQOS Tobacco Heating System to NIS 26. per pack or NIS 250 for a block of 10 packs. The site writes about this.

Back in December last year, Hits sticks cost up to 30 shekels. per pack at retail and 280 per block. That is, the price of the block decreased by almost 11%. And the retail price of a pack is even worse.

This price makes IQOS sticks, a less harmful alternative to cigarettes, cheaper than most cigarettes on the market. Despite the fact that they are subject to the same taxes as regular cigarettes, and the cost of production and distribution of Hits is higher.

As the classic wrote: “His example – science to others» (c).

Sure, although IQOS is less harmful than cigarettes because it heats the tobacco instead of burning it, and thus does not produce the smoke that contains many of the harmful substances that cause most diseases in smokers It's better not to smoke at all. Then both money and health will be safe and sound. But if you do smoke, then at least let it hurt your pocket and health less.

Alexey S. Zheleznov

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