Success story of BlackBerry: the most interesting thing about the manufacturer of the legendary phones

Історія успіху компанії BlackBerry: найцікавіше про виробника легендарних телефонів

BlackBerry became popular because of the QWERTY keyboard

Recently, the company TCL, which produces BlackBerry smartphones, has announced that soon will cease the sale of “BlackBerry” devices. Remember the story of the brand and also try to consider the most interesting models that did not leave anyone indifferent!

The BlackBerry – a real attribute businessmen first and beginning of second top ten 2000-ies. However, soon the brand’s history will come to its logical end. On this occasion, we decided to plunge into the past to remember what is so loved devices of this manufacturer.

Where did the BlackBerry?

The story of BlackBerry is complex and very complicated, so deal with it so simply will not work. However, if to reduce the information flow, we can see that the great-grandfather of the BlackBerry smartphone has become [email protected] Pager 900, which RIM introduced in 1996. At that time, the gadget is allowed to exchange messages using the wireless connection. The weight was the reason that comfortable to wear the device in your pocket could not. That’s why he failed.

The RIM is canadian. Its founders are Mike Lazaridis and Douglas Prehn.

Prior to 1997, the company, together with Intel developed a new, more compact and convenient device – RIM 950. This was not just a pager, a gadget that is permanently connected to the network, which allowed to obtain e-mail. Keyboard it was possible to type with your thumbs. Autonomy, by the way, was just crazy – up to 3 weeks on a single battery format AA.

It looked like RIM 950 – prepares modern BlackBerry:

Історія успіху компанії BlackBerry: найцікавіше про виробника легендарних телефонів

Why BlackBerry?

You will not believe it, but keyboard very much resembled the users of the blackberries. And attached to the company’s new name, which now the whole world knows.

The formation of popularity

In 1999, RIM launched a unique service wireless emailavailable in North America. She worked on the basis of the networks, Mobitex. Another interesting move: the company distributed free RIM 950 in Canada and the United States. The first “testers” were famous people and enthusiasts. Subsequently, the gadgets used by police, firefighters and ambulance workers. After that, the device have become widespread on Wall Street. It looked like a “guerrilla” marketing campaign RIM.

The same year, RIM went on the NASDAQ exchange, became a public company and received $ 255 million. The funds enabled to improve their development. Gadgets BlackBerry and immediately received the title of “status”. They were giving these away at conferences, they were used by professionals in completely different areas. Demand grew at a frantic pace, and the company barely managed to release the gadgets.

BlackBerry was considered a “status” phone:

Історія успіху компанії BlackBerry: найцікавіше про виробника легендарних телефонів

The sad events of 11 September 2001, when the mobile network in new York and Washington stopped working to show the maximum benefit BlackBerry. The gadgets of this manufacturer continued to function thanks to Mobitex. That is why in the area of the twin towers, emergency personnel had the opportunity to communicate with each other, and people who were in buildings to send messages out. It was after this situation, RIM has received an order to supply 3 million BlackBerry for the US government.

After that, the success of BlackBerry growth exponentially…

What is special about BlackBerry?

Історія успіху компанії BlackBerry: найцікавіше про виробника легендарних телефонів

QWERTY keyboard allowed you to type the text blindly

As we mentioned, the BlackBerry device had two features, which are extremely strong liking of the user. First, an encrypted messaging channel. It was impossible to “break” that made the device as safe as possible for those who are worried about their personal data. Not surprisingly, “Ozinki” was popular among strong men. Second, the QWERTY keyboard allows you to quickly exchange messages. And while we were blindly’ll text dial key on a conventional keyboard phones, BlackBerry users can whole thesis to write on their gadgets 😉

And now it’s time to recall the most interesting of the BlackBerry device used around the world.

The most interesting model of BlackBerry

BlackBerry 6230

Історія успіху компанії BlackBerry: найцікавіше про виробника легендарних телефонів

BlackBerry 6230 got a monochrome display

Specifications BlackBerry 6230:

  • Announcement year: 2003
  • Screen: 2.6 inch, monochrome;
  • Operating system: BlackBerry OS;
  • Built-in / internal memory: 16 + 1 MB
  • Camera: no;
  • The battery provides up to 5 hours of talk time;
  • Features: QWERTY keyboard.

BlackBerry Tour 9630

Історія успіху компанії BlackBerry: найцікавіше про виробника легендарних телефонів

BlackBerry Tour 9630 is a stylish and compact phone

Specifications BlackBerry Tour 9630:

  • Release year: 2009
  • Screen: 2.4 inch, 480 x 360 pixels;
  • Operating system: BlackBerry OS;
  • Built-in memory: 256 MB;
  • Camera: 3 MP with autofocus and video recording;
  • Battery: 1400 mAh;
  • Features: QWERTY keyboard.

BlackBerry Passport

Історія успіху компанії BlackBerry: найцікавіше про виробника легендарних телефонів

BlackBerry Passport was struck by the unusual design

Specifications of BlackBerry Passport:

  • Announcement year: 2014
  • Screen: 4.5 inches, 1440 x 1440 pixels;
  • Operating system: BlackBerry OS;
  • CPU: Qualcomm Snapdragon 801;
  • Built-in / internal memory: 32 GB + 3 GB;
  • Camera: 13 MP, f/2.0;
  • Battery: 3450 mAh;
  • Features: QWERTY keyboard.

BlackBerry KEY2 LE

Історія успіху компанії BlackBerry: найцікавіше про виробника легендарних телефонів

BlackBerry KEY2 LE – latest smartphone

Specifications BlackBerry KEY2 LE:

  • Announcement year: 2018
  • Screen: 4.5 inches, 1080 x 1620 pixels;
  • Operating system: Android 8.1;
  • CPU: Qualcomm Snapdragon 636;
  • Built-in / internal memory: 32/64 GB + 4 GB;
  • Camera: 13 MP, f/2.2;
  • Battery: 3000 mAh;
  • Features: QWERTY keyboard.

Finally recall those diehards who still use BlackBerry smartphones, from August 31 this year stopped sales of devices of this brand. Those who use BlackBerry KEYOne, Key2, Key2, LE and other models, can count on the warranty service from the TCL until 31 August 2022.

It is unfortunate that such a cool company that set the trends in the market, eventually disappear. However, we already resigned to the fact that Nokia is not the same. Now have to say goodbye to BlackBerry, if the brand someone will not buy and will not give him a new breath.

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