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Great news for Becca Cosmetics fans: the brand's famous highlighter will now shine under a new label. Professional cosmetics brand Smashbox Cosmetics is home to the legendary beauty brand Becca. Smashbox, a Los Angeles-based professional beauty brand, is proud to announce that two iconic Becca products – highlighter and concealer – will be relaunched under the Smashbox Loves Becca brand!
“Good things must stay with us, — says Davis Factor, founder and senior vice president of international creative at Smashbox. – We felt that preserving the heritage of the Becca — the only option that suits us. We've partnered to keep Becca's most beloved products, Shimmering Skin Perfector Pressed Highlighter and Eye Brightening Concealer, available in a wide range of shades.
and development, — adds Lori Taylor Davis, head makeup artist for professional makeup brand Smashbox L.A. – The Becca formulas speak for themselves, but we wanted to enhance their sound even more.
Developing and expanding the palette of shades was also our instinctive choice, and we are proud to continue to tell the story of the legendary cosmetic brand.
The presentation of the first Smashbox Loves Becca product in Israel will take place in September. It will be the iconic highlighter Shimmering Skin Perfector Pressed, and later the brightening concealer for the skin around the eyes will be launched.
Shimmering Skin Perfector Pressed Highlighter –An award-winning highlighter with an ultra-creamy formula that melts into skin for a natural, radiant glow. Unlike traditional pressed powder highlighters, the unique formula combines ultra-fine grainy pearl pigments with liquid for an ultra-creamy texture. The creamy formula blends perfectly without looking shiny or shimmery, bending pure light from all angles for the most natural glow.
How to use – makeup artist tips:
Start by applying product to an angled highlighter or fluffy brush.
Move to the high points of the cheeks, creating a C-shape as you move up towards the temple and arch of the brow .
Apply where more radiance is desired, such as cheekbones, bridge of the nose and chin. Repeat until desired effect is achieved.
Price 135 nis. for 7 grams. Can be found in April, Super Pharm, Mashbir, BE networks, in the brand's flagship store in the Gindi TLV shopping center, on the brand website https://smashbox.stor.
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