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In the run-up to CES® 2023 Samsung Electronics introduced new Neo QLED, MICRO LED and Samsung OLED TV ranges, as well as interior devices and accessories. The updated portfolio of the company includes innovative products with enhanced connectivity and personalized settings.
This year, Samsung takes one step closer to simplifying the user's daily life with the seamless integration of devices across the entire ecosystem achieved through the smart home platform. SmartThings.
“In 2023, we are pushing the boundaries of innovation to offer users not just the highest image quality, but a holistic premium device experience, considering exactly what features consumers expect from a smart home,” — said Cheolgi Kim, Executive Vice President of Visual Display Division at Samsung Electronics. — With the SmartThings platform, our cutting-edge technologies become seamlessly interconnected and intuitive, making people's lives greener, more affordable and more comfortable.
Featured in the latest Samsung Neo QLED TV lineupWith 8K and 4K resolution, you can find premium devices to suit all needs. Neo QLED image quality is ensured by an advanced Neural Quantum Processor. In Quantum Mini LED TVs with 14-bit contrast processing and Al Upscaling (AI upscaling of video content), the new processor lets you use tools such as Shape Adaptive Light Control and Real Depth Enhancer Pro to create three-dimensional, realistic images.
In turn, the Samsung 2023 Neo QLED line received high-resolution panels and support for Samsung's proprietary algorithm for the new Auto HDR Remastering feature (automatic HDR remastering). This feature uses AI deep learning technology to analyze and apply High Dynamic Range (HDR) in real time to Standard Dynamic Range (SDR) content. This makes every scene in SDR video brighter and more realistic.
In addition, users of SmartThingsYou no longer need to purchase a separate SmartThings dongle to connect and manage devices using the Zigbee and Thread network protocols. In 2023, support for SmartThings Zigbee & Matter Thread One-Chip Module is integrated into Samsung products themselves. And for maximum convenience and ease of use, SmartThings automatically syncs not only with Samsung products, but also with home appliances and smart devices. devices from other manufacturers.
Chat Together: Users can easily create real-time chats to chat with others who are watching the same content at the same time.
ConnecTime< /strong>: This feature makes it easy to receive video calls from smart phones. devices, giving users an enhanced platform on TVs. And in case you need to move away or switch to another gadget, you can easily switch to a mobile device.
3D Map View: The 3D map format displays a bird's eye view of the user's home. All SmartThings devices are clearly visible for easy operation and control.
Enhanced viewing experience with MICRO LED and Samsung OLED
The 2023 MICRO LED lineup includes new models with a diagonal from 50 to 140 inches. Thanks to its modular format, MICRO LED screens can take on any shape, size and aspect ratio, being fully customizable according to the needs of the owner. And the lack of a frame around the screen “erases the boundaries” between the image and the real world.
To provide even more choice for OLED TV users, Samsung's 2023 OLED TVs are offering 55’, 65’’ as well as the new 77” ultra-wide version. The updated line of OLED TVs uses quantum dot technology, originally developed for the Neo QLED series, as well as neural quantum processors. This preserves the core benefits of OLED technology while removing the limitations of brightness and color reproduction.
The expanded lineup has received a 144Hz refresh rate and all of Samsung's smart features, including the Samsung Gaming Hub. Samsung OLED TVs are AMD FreeSync Premium Pro certified for the first time, which means they are optimal for video games.
< br /> A new level of comfort with an expanded range of interior devices and advanced features
The Premiere 8K: In 2023, Samsung is introducing an updated version of its ultra-short throw laser projector, The Premiere 8K. An 8K model has been added to the lineup, displaying the ultra-large screen familiar to users in even higher resolution. The maximum screen size will be 150 inches, while providing the highest picture clarity.
The Freestyle with Smart EDGE Blending strong>: The Freestyle — A feature-packed, portable device that lets you enjoy your favorite content virtually anywhere. In 2023, consumers will be able to enjoy the new Smart EDGE Blending feature, which allows two projectors to be used simultaneously to view content in a 21:9 configuration without the need for manual adjustment.
New user interface and accessories: In 2023, Samsung will introduce a new, improved “Art Store” (Art Store). This app offers instant previews as well as an expanded range of content in a format reminiscent of visiting a museum or gallery. Interior TVs The Frame can be supplemented with a new metal frame with a modern design. In addition, the latest Samsung TVs can be mounted or wall mounted with the optional Auto Rotating Wall Mount & Stand, which allows you to automatically rotate and view multimedia content in a vertical format, not only on The Sero TV, but also on other TVs, including The Frame and Neo QLED.
Sustainability every day with Samsung screens
In line with the environmental strategy that Samsung unveiled in 2022, the company is working consistently with partners and suppliers to protect the environment throughout the lifecycle of its products. As a result, every step is becoming greener, from improving the efficiency of the manufacturing process to improving packaging and changing how devices are used.
< br /> Recycled Materials: In the 2023 lineup, 20% of the bracket parts used in the SolarCell Remote will be made from recycled ocean plastics. In addition, about 12% of the materials for the main components of the power board will be recycled copper and aluminum cans.
Reduced environmental impact of manufacturing: Samsung has developed a lightweight mold that requires fewer materials and is recyclable. This will reduce the overall consumption of energy and raw materials needed for production.
Smart Energy Saving ModeA: Thanks to the SmartThings platform, 2023 Samsung TVs support Al Energy Saving Mode so that users can save more energy, including new ways. SmartThings Energy helps you reduce your carbon footprint with simple changes, such as automatically switching to power saving mode on certain devices when they are not in use. And with the 3D Map View function, it is easier for users to see all the connected devices at the same time, to facilitate their energy saving ideas.
Eco-Packaging: In 2023, Samsung Eco-Packaging will ship with a reduced amount of printing to use less ink during the production process. Samsung will also use paper duct tape, which will reduce the use of plastic. In addition, box sizes will be reduced to reduce overall carbon footprint.
AI-enhanced, high-quality sound
The premium screen viewing experience is incomplete without immersive sound. Samsung TVs come with amazing built-in speakers, and with additional features and devices, viewers can turn their living room into a real theater experience.
Al Sound Remastering: Samsung's 2023 flagship TVs and soundbars feature Sound Remastering, which uses AI technology to remaster every sound object. With it, voices will be clear, background sounds — enveloping from all sides, and the volume of each component —
New Soundbars: The flagship HW-Q990C soundbar delivers 11.1.4-channel audio and Dolby Atmos support, while the ultra-thin HW-S800B soundbar offers 3.1.2 surround channel sound in Dolby Atmos format. Its cabinet is only 40mm high and 38mm deep, making it easy to fit under any TV and more than enough to complement the sound with deep bass.
Q-Symphony: Harmoniously pairing TV and soundbar, the new 2023 Q-Symphony feature delivers enhanced sound quality. The TV's neuroprocessor analyzes audio signals and processes them for greater detail.
By pairing Samsung TVs with 2023 soundbars, users will have the most powerful and personalized ecosystem possible.
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