Out of competition: why are Italian shoes so loved all over the world?

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 Out of competition: why are Italian shoes so loved all over the world?

For many decades, Italian footwear has maintained its leadership position. The inscription “Made in Italy” is something like an international quality mark.

Why is this happening? Everything is simple and complex at the same time – Italian shoes are very beautiful, they do not go out of fashion for at least several seasons, and their last is brought to the ideal.

 Out of competition: why are Italian shoes so loved all over the world?

What is an “Italian last”?

Wear comfort – a subject of special pride for Italian shoemakers. There are no trifles in design for them. Everything matters. The design of the shoe is always thought out in the most careful way, because the comfortable shoe – this is the foundation of the basics. Fashion designers who create new models need to understand not only fashion trends, but also the anatomy of the human foot. Of course, it’s clear that we are all different, and our feet are also different, however, there are standard sizes that the – standard, narrow leg and wide leg. But even here there are many variations and subtleties. Depending on the model, it is necessary to accurately calculate the rise, the width of the toe, the arch support, calculate the load on the foot at rest and when walking.

A comfortable shoe should fit snugly to the foot and not cause friction, securely fix the heel, be stable and light at the same time, the sole should be flexible and elastic. The leather from which the shoes are made must be of the highest quality and not lose shape over time. This complex process is all honed to perfection in Italy.

 Outside competition: why are Italian shoes so loved all over the world?

It's all about experience

Behind almost every Italian shoe brand is a story about a family of skilled shoemakers who have honed their skills for many years and earned fame for themselves and the country. Children learned about the intricacies of production and business from their fathers and then, in an atmosphere of strict secrecy, gave this knowledge to their children. This went on for hundreds of years. The secrets of the craft have been kept for generations. Many of them are not disclosed to this day, and in production all the most complex operations are still done manually. And even if in the end a couple is collected by the – shoes are brought to perfection anyway by reputable craftsmen who have no equal.

 Out of competition: why are Italian shoes so loved all over the world?

You may be surprised, but in Italy itself, not so many shoes are completely sewn – only about 2% of the world turnover. Brands that rely on a wide audience transfer part of their production to other countries. But truly luxury models are born in the same Italian family factories that have made a name for themselves on the highest class shoes. Their product is more like a work of art and by definition cannot be mass produced.

 Out of competition: why are Italian shoes so loved all over the world?

Such shoes come to Israel with the collections of LafayetteItaly, which works only with local manufacturers who create shoes exclusively in Italy. Moreover, each cooperation implies the exclusivity of supplies. That is, you can find all models only in LafayetteItaly boutiques and only in a few – usually at 8-10. Some suppliers, by the way, take into account the needs of the Israeli market and create some models only for Israel.

 Out of competition: why are Italian shoes so loved all over the world?

The branches of the Lafayette Italy network are located in Jerusalem, on Mamila Boulevard, in Tel Aviv on the street. Ibn Gvirol, 71 (in the Gan a-Ir shopping center), in Ramat Gan, in the Ayalon shopping center, in Ramat Aviv on the street. Abba Ahimeir 17 (Shuster Center), in Rishon LeZion in the shopping center “Zahav”, in Netanya, in the shopping center “Ir Yamim” and in the Grand Canyon shopping center at 54 Simha Golan in Haifa, at the Panorama Center at 109 A-Nesi Boulevard, in the Beit Yatir shopping center; at 42 Weitzman St. in Kfar Saba, in the shopping center “Kiryon” in Kiryat Bialik.
Lafayette Italy shoes, bags and accessories can also be ordered with free delivery in the brand's online boutique:
http://www.lfyt.co.il/

Lafayette Italy's Russian-language facebook page

Photos by Ron Kedmi

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