Like its Toyota parent company , Lexus is known for its hybrid models. But the premium brand of the Japanese giant has not switched to rechargeable hybrids and should switch directly to electric cars according to Alain Uyttenhoven, who heads the manufacturer in Europe.
“We do not need to have plug-in hybrid vehicles, which is a gap in the market, and we will achieve the CO2 emissions targets without them,” he told British colleagues of Auto Express. The European target for 2020 is that average CO2 emissions from the manufacturers’ ranges are 95g / km. “Soon we will have to reach 75g / km, so the pure hybrids will not be enough, the two things we can do will be to launch the rechargeable or electric,” says Uyttenhoven.
An electric city car?
For its first electric car, Lexus would face a problem of positioning on the market. “In Europe, the most successful electric cars are top-of-the-line, but in the premium market, 50% of cars are sold for less than € 40,000,” he said. To be profitable, the technology should be extended to the manufacturer’s access models.
Alain Uyttenhoven does not exclude the arrival of an electric city car at Lexus. “It could happen.” Many people who have arrived at a certain level of wealth like to have a small premium car rather than a larger car more generalist brand, “he said.