Israeli Chosen as L'Oreal Professional Representative

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 Israeli chosen as representative of L'Oreal Professional

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Content creator Keren Shaham has been selected as the spokesperson for international hair care brand L'Oreal Professional.

As part of the 2023 Collaboration Program, Keren will play a significant role in brand activities in social networks as a content creator. Keren will talk about the basic principles of achieving and maintaining healthy hair, show the hair treatments and shades that she does, and also share with her followers the skin care procedure as part of the hair restoration and healing process that she has requested to be carried out over the next year.< br />
In addition, Keren will talk about scientific innovations at L'Oréal Professional, including effective tips to help a follower choose personalized care.

Ilan Naftali, Manager, Professional of L'Oréal Israel products: “For the first time, we have chosen a leading representative of local content in L'Oréal Professional, who will deepen the values ​​of the world's #1 brand among the target audience.”

Keren Shaham said of her choice: “I'm delighted to join the L'Oreal Professional family, I have great faith in the vision of the brand and how L'Oreal's professional products division sees Israel whom the client, starting with the method of treatment, the materials they use, and uncompromising quality.

Shaham, a former TV presenter who has become one of the most sought-after makeup artists in the industry, reinvented herself in the corona era with her unique videos with make-up and humor that have made her stand out as a popular content creator, and has an original perspective on solving everyday problems.

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