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Golda, Israel's leading ice cream chain, presents “For New Beginnings” frozen yogurt with a variety of additives, which was created in collaboration with the Hamaniyet association. Model, singer and influencer Anna Zak, together with orphans, took part in the creation of its colorful designer packaging.
On the occasion of Rosh Hashanah and the start of the new year, Adi and Nir Avital, owners of the Anita group and the Golda network, present a unique collaboration with the Hamaniyet Association, which provides support to orphans, helping them develop, realize themselves and discover new pages in their lives in 25 branches across the country.
Having lost their father at a young age, the Avital brothers felt a deep emotional connection with the Hamaniyet Association, and therefore decided to donate their childhood home in Netanya in order to a new recreation and entertainment center for orphans was organized there.
As part of the collaboration, Anna Zak met with children from the Hamaniyet association to paint on canvas together and hold a festive photo session, where everyone dressed in their own color, symbolizing their own wishes for the new year. With the advent of Rosh Hashanah, Anna Zak will showcase the drawing they and the children made that formed the basis for the design of the festive frozen yogurt packaging.
Delicate Golda yoghurt symbolizes a clean and cloudless start to the new year, while its additions, including festive fruits, a variety of chocolates and unique sauces, – this is best wishes and blessings for Rosh Hashanah.
Set “For New Beginnings” from the Golda network, consisting of one kilogram of delicious yogurt and six additives to choose from, it is ideal as a dessert for the festive table, as well as a gift to family, friends or yourself. The offer will be available from 09/18/22 at all Golda branches in Israel, as well as on the app and on the website. The cost of the set – 100 shekels.
Adi Avital, owner and founder of the Anita group and the Golda network:
“I am happy to start the year with an amazing collaboration with the children of the Hamaniyet Association, whose activities are close to my heart and resonate with the personal story of me and my brother Nir. Rosh Hashanah symbolizes new beginnings, hope and optimism. We will continue to promote and cultivate social responsibility, the value of volunteering and commitment to society, along with the creation of products of the highest standard, as this is also an integral part of the values and development of the Israeli network Golda».
Hadar Kass, CEO and Founder of the Hamaniyet Association:
“We are happy and excited that the Israeli network Golda, led by Nir and Adi Avital, is joining the circle of partners of the Hamaniyet Association, the only non-profit organization in Israel that provides assistance to 34,500 orphans. The family history of the early orphaned brothers Avital, as well as their willingness to give hope, inspire optimism and give a new start to children, inspired both me and all the leaders and employees of our association. Participation of children – this is an important message that starts the new year with a taste of sweetness and happiness.
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