“Fashion is in my DNA”: presentation of the ELISABETTA FRANCHI brand store in Tel Aviv

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Popular fashion and beauty bloggers, radio hosts and journalists gathered in the new boutique of the brand ELISABETTA FRANCHI, which opened in the heart of Tel Aviv fashion – on Kikar HaMedina.

“The ELISABETTA FRANCHI brand stands for the high quality of products, the clean classic lines that are characteristic of the designer Elisabetta Franchi,” says Marketing Director Ofek Roitman, “and an emphasis on detail. Every detail is meticulously thought out, designed and executed to perfection»

“Fashion is in my DNA,” says the Italian designer Elisabetta Franchi about herself, according to her, the source of inspiration for her are women who can truly experience emotions and arouse feelings in others, because their very life it's an emotion. These are women who live life to the fullest, without limiting themselves and setting themselves a single goal – make your dreams come true.

This is very similar to the biography of Elisabetta herself. She was born into a rather poor large family in Bologna in 1968. As a child, she had only one doll. The doll that she always carried with her and with which she dreamed of conquering the fashion world. Today, in ELISABETTA FRANCHI branches around the world, you can see Betty Doll dolls, exact copies of the same doll. They serve as a reminder to Elisabetta herself and to all of us that we should always keep dreaming and strive to achieve our desires.


The new Tel Aviv boutique is spread over two floors and occupies an area of ​​137 square meters, with an atmosphere of European elegance, sophistication and femininity. According to Ofek Roitman, the Kikar HaMedina store is designed in the same way as all the ELISABETTA FRANCHI flagship stores in the world – they create the feeling that the buyer enters Elisabetta's personal space, because her house is decorated in the same style. The design of the store, tiles, curtains, carpets are brought from Italy and even the smell in the store is branded.

The famous stylist and blogger Olesya Kuba presented the summer collection of the brand at the presentation.

Among the leading trends of the season that you can find in the collection are safari-style clothes: soft natural colors of the earth, sand, cream and golden harmoniously combined with accent expressive animal prints.

Among the fashionable prints of summer – “logomania”, popular with bloggers and fashionists, and “polka dot”, which creates a gentle romantic image.

Particular attention in the summer collection is given to clothing for special occasions, here you will find elegant evening and cocktail dresses, for events of any level of solemnity.

The ELISABETTA FRANCHI summer collection is light and flowing fabrics, clear clean lines and harmonious combinations, all models are sewn in such a way as to emphasize all the advantages of the female figure. The collection is complemented by accessories that emphasize the courage and femininity of their muse. This collection is for true connoisseurs of fashion, quality and unique Italian style, for those who love and know how to stand out and attract attention, for those who are not afraid of originality and know how to make dreams come true.


ELISABETTA FRANCHI — considered one of the most successful brands in Italy and worldwide. He gained high popularity among fashion connoisseurs around the world, thanks to the high quality of products and special attention to detail. The ELISABETTA FRANCHI brand is classified as an affordable luxury brand – it is an elite prêt-à-porter fashion brand at affordable prices. fashion centers: Paris, Milan, Madrid, Moscow, Dubai and continues to expand. ELISABETTA FRANCHI is a regular participant of the International Fashion Week, which takes place annually in Milan.

The showroom of the brand is located in Milan, in the heart of the Fashion District, in a building of 1000 square meters, occupying 6 floors.

Today, the ELISABETTA FRANCHI brand has become synonymous with style and sophistication – famous Hollywood fashionists Angelina Jolie, Jennifer Lopez, Kourtney Kardashian, Lady Gaga and many other world-class stars wear clothes from ELISABETTA FRANCHI.

Branch in Israel: Tel Aviv, Hey B'Yar Street 52, Kikar HaMedina.
Instagram page https://www.instagram.com/ef_israel/

Photos by Vicki Barer

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