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July 14, the Creators Gallery will open the VR exhibition Escape – joint project of SNOB TLV and 4ARTechnologies, which will unite on one platform ten digitized works by such Israeli artists as Konstantin Benkovich, Olga Vaishbein, Valeria Ganzman, Ilya Kagan, Adel Levitova, Suli Mann, Olga Marshak, Dima Mogilevsky, Mukha, Ksenia Revzin, ECA .

The VR exhibition Escape curated by Eli Cohen and Maria Prokofieva is dedicated to the theme of escapism that resonates in the hearts of many of us, especially in connection with the events of recent months. The project presents the works of Israeli authors who, many years ago or very recently, encountered a completely new world and reflected this in their works.

The virtual project will be presented in the 4ARTechnologies application in virtual reality exhibition showrooms available in one hundred countries , covering an audience of about 330,000 users.

“One of the key missions of SNOB TLV – to promote Israel as an important, authentic and one of a kind center of culture in the Middle East. Projects such as the Escape VR exhibition open up completely new opportunities for Israeli artists and raise their visibility internationally,” – commented Anton Sazonov, founder of SNOB TLV and the Creators project.

SNOB TLV is committed to redefining the Jewish community of the 21st century in order to preserve and develop a cosmopolitan yet authentic Jewish culture. That is why SNOB TLV initiatives and projects are aimed at creating a new image of Jewish culture – attractive, modern and secular. SNOB TLV brings together SNOB Culture Club, Creators Gallery, Creative City Festival, immersive street show series and more.

“Project Escape– an important step in the cooperation between SNOB TLV and 4ARTechnologies. By providing the technology to digitize art and show it online to a global audience, we are excited to see how this leads to enhanced cross-cultural dialogue and inclusion of new creators and communities on the international art agenda” – shared Victoria Misiano, 4ARTechnologies.

Mission of 4ARTechnologies – become the world standard in the digitalization of art. Main technology 4ARTechnologies – This is a biometric passport of authenticity. It is a special certificate for works of art (patented Swiss technology 4ARTechnologies, which the company's specialists created on the basis of vector analysis).

A biometric passport of authenticity can be created through a mobile phone camera using a special application based on several randomly selected points (“fingerprints”). The passport creation process scans the surface of the artwork at the microstructure level using standardized vector analysis technology. The passport is stored on the blockchain, which prevents it from being lost, forged or changed.

Media partner of Escape VR-exhibition: Art Flash Magazine.
The project is implemented with the support of the Russian Jewish Congress.
SNOB TLV was created with the support of Genesis Philanthropy Group.

What: presentation Escape VR Exhibitions
Where: Creators Gallery, Mazal Dagim 15, Tel Aviv
When: July 14, guest gathering – at 19:30, start of presentation – at 20:00
For accreditation, interview arrangements and additional information:
Alexandra Adaskina, [email protected], messengers: +39 347 762 5281


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