ERROCA presents unique OFF WHITE sunglasses

ERROCA presents unique OFF WHITE sunglasses

Erroca has been awarded a franchise for the exclusive import and sale of glasses from the Italian luxury brand OFF WHITE

The first collection will be sold in select ERROCA stores and on its website.

The ERROCA network has received an exclusive franchise for the import and sale of glasses of the Italian luxury brand OFF WHITE – for the first time in Israel.

The Italian brand was founded in 2012 by the American designer Virgil Abloh, who with In 2018 he worked as the artistic director of the men's collection of the LOUIS VITTON brand and in the same year he was named by the Times magazine as one of the 100 most influential people in the world.

OFF WHITE is a direct continuation of the project co-created by Kanye West and Virgil Abello during their internship at Fendi.

Following the success of the project, Virgil Abloh founded OFF WHITE, which very quickly made an international breakthrough and created a new market category & ldquo; luxury brand for youth street fashion & rdquo ;.

Abloh states that OFF WHITE is not a fashion brand, but a “ big art project '' and therefore he is investing in collections produced as one-off series along with collaborations with other brands, including the most famous collaboration with NIKE since 2017. , and produces dozens of models.

The OFF WHITE eyewear collection has arrived in Israel for the first time. As part of the brand's concept, the collection of glasses is produced at a time – orders for glasses are made once a season and cannot be ordered again.

The collection includes 8 unisex models, each in several shades, and will be distributed exclusively in most of the ERROCA chain stores and on the company's website.

The collection includes the iconic VIRGIL model, called VIRGIL ABLO , and is the first model he developed.

The brand will be sold in Israel at a price of 1050 to 1400 shekels.

The Erroca network has about 60 branches throughout the country and Duty Free and sells dozens of the world's leading eyewear brands, including: Tom Ford, Gucci, Gimi Tzu, Marc Jacobs, Prada, Dolce Gabbana, Rayban and more.

ERROCA presents unique OFF WHITE sunglasses

ERROCA presents unique OFF WHITE sunglasses

ERROCA presents unique OFF WHITE sunglasses

 ERROCA presents unique OFF WHITE sunglasses

 ERROCA presents unique OFF WHITE sunglasses

 ERROCA pre Offers unique sunglasses of the OFF WHITE brand

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