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While traditional asset classes are not driving wider adoption among women, cryptocurrencies appear to have been successful in attracting women.
Data has shown that cryptocurrencies have become the second most common asset class among women, behind only cash. This follows from the results of the latest eToro Retail Investor Beat survey, which surveyed nearly 10,000 global retail investors in 13 countries.
According to the results of the survey, there has been a significant increase in female cryptocurrency ownership. The data shows that ownership increased from 29% in the third quarter of 2022 to 34% in the latest quarter.
While the adoption of cryptocurrencies among women skyrocketed in the last quarter of 2022, their ownership among men increased by only one percent over the same time period.
In terms of the reasons why more investors are getting into crypto, 37% of survey participants said they are seizing the opportunity to make high profits, while 34% said who believe in the power of blockchain and see cryptocurrencies as a transformative asset class.
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