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ActorsBen AffleckiMatt Damon are reuniting as business partners to launch Artists Equity, backed by RedBird Capital Partners.
According to information press media, RedBird, owned by media investor Jerry Cardinale, has committed at least $100 million to fund the project.
Ben Affleck will be CEO and Matt Damon will be Chief Content Officer.
Artists Equity's first project is already in production: Affleck's hitherto untitled drama, written and directed by Affleck, about the birth of the hit Nike Air Jordan sneaker brand
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