Next Wednesday, a new major player will enter the regional market in the sale of outdoor equipment, clothing and sports shoes with the opening of the 12th branch of the chain in québec Sail in Chicoutimi. For the occasion, the president of the chain, Norman Décarie, has granted an interview to Progress.
Cuts ribbon and openings occupy a portion of the time of president chain Sail and Sportium this fall as the company will open three new stores as part of its expansion plan in favor of investments totaling$ 40 Million. After the opening of the store chicoutimien on 17 October, it will be the turn of Kirkland in the Montreal region receive a branch Sportium, while a thirteenth store Sail will open its doors in Lachenaie in December.
Asked about the investment made in Saguenay, Mr. Decarie has explained that market studies and research have shown that the region is poorly served in terms of supply of equipment outdoor. “We have a lot of customers in the Saguenay-Lac-Saint-Jean who come to our Quebec city branch is closest to your region. It is as simple as that “, he explains.
He added that the new store chicoutimien will be the first to be adapted to the needs of the regions. “There are many lovers of snowmobiles, ATVS, hunting and fishing here. It is for this reason that we decided to offer a floor surface that is different from other stores, without a mezzanine, to make more room for products related to these activities. Everything that could make life easier for snowmobilers, atv riders, hunters and fishermen, it’s going to offer, ” he says.
He adds that the target market is that of the Saguenay-Lac-Saint-Jean and Côte-Nord which is the secondary market, since a lot of North-Coastal visit to the Saguenay for shopping.
The business man is aware that the opening of such a store large surface area may disturb the local traders, but he believes that there is a place in the sun for all. “I don’t sell golf equipment, hockey, cycling. There is competition in the footwear and clothing. As if by chance, our visit stirs investment, ” he says, referring to the decision of the owners of the Sports Experts Place in the Kingdom to invest$ 3 Million in the expansion of the store.
His philosophy is not to destroy competition, but rather to serve the customer by offering the best prices and products from different brands.
The new store Sail of Chicoutimi will hire a hundred employees and on this point, Mr. Décarie, admits that the recruitment of staff has not been easy. “We only engage people who are passionate. It does not hire based on resumes. We ask our prospective employees to tell us what they know about the outdoors, hunting, fishing, to tell us their story. When you’re passionate about, work in your passion, it is a pleasure. It was found that the quality people “.
Even if the time lends itself to the opening of the online stores on the Web, Mr. Décarie said that stores “brick and mortar” still have their place in this segment of the market. “We are convinced that we can do enough turnover in the Saguenay-Lac-Saint-Jean “.