Something called “Ooho!” is a capsule with a flexible housing made of a thin membrane on the basis of an extract of algae.
Inside the liquid, by default the most popular drinking water. Want, throw entirely into the mouth, or squeeze into a glass, and you can just store in a bowl. A few months later the shell is decomposed by itself, which eliminates the issue of disposing of packaging, informs Rus.Media.
Developed and implemented an innovative idea of Skipping Rocks Lab, staffed by graduates of the British RCA and Imperial College London. So the concept was in the hands of people-testers, it took four years of hard work.
But the result is impressive! And not only with visual and tactile point of view, when adults are like children at the sight of Ooho!. A few days after start-up with a demonstration of the working version of the disposable packaging, the project has collected $750 million and its business plan attracts investors like nothing else.
Rich uncles it is easy to understand, because America alone used annually, 35 billion plastic bottles. Those who figure out how to solve the problem of disposal of this enormous volume of garbage is guaranteed to be rich. And then there is China, India and the Great Pacific garbage patch.
Plastic decomposes tens and hundreds of years, and its processing in the global scale is adjusted badly. Balls Ooho! created from biological material based on algae and themselves disintegrate in a matter of weeks. This is very bad for large retail chains — goods will have to implement as quickly as possible, avoiding regrading. Not suitable for such packaging and Housewives, tourists, it is inconvenient in the workplace, and how much will be covered and wetted by the forgetfulness of individuals, are not considered.
Another minus Ooho! — this thing is disposable portions. To open, pour as needed, lock it and put it in the fridge will not work. The shell is not exposed to damage, so you’ll have to adapt to swallow the balls whole. Not too difficult and even interesting, and given the above — a great idea for mass product in the style of fast food. Fast drink of a big city, quench your thirst with one ball, any advanced and active person!
Who doesn’t like to chew algae can suck the contents of the ball and wrapper to throw in the trash. From it, as well as other bio-materials, make a good compost. Another significant contribution to reducing environmental pollution.
And, in the end, it’s just interesting. Even if the project Ooho! waiting for failure, the idea of innovative materials and products for use in the home is occupying the thoughts of mankind. The world is driven by dreams, isn’t it?