“Imperfect model”: how to accept your shortcomings

"Неидеальные модели": как принять свои недостатки

The girl with the scars, a model that suffers from psoriasis, with a large mole on the face, a woman with a rare skin disease (epidermolysis bullosa) and the chubby’s screwed an albino chick — all these ladies pose for the famous brand clothes.

American clothing store launched an advertising campaign that supports the imperfections of women, reports the Independent. New is brand Missguided is models with different faults: overweight, characteristics of the skin and other signs of “imperfect beauty.”

“We are now close to empowering women as never before,” says Maya, who suffers from a rare skin disease (epidermolysis bullosa).

"Неидеальные модели": как принять свои недостатки

Model Maya

And model Mariana, who was born with a large birthmark on her face says movement: “a non-commercial approach of the brand shows an important message: to accept their flaws and not seek perfection because it does not exist.”

"Неидеальные модели": как принять свои недостатки

Model Mariana

Of course, this advertising campaign does not give a hint of what is to abandon sports, nutrition and self-care. The essence of the other: a man must accept himself as he is, but to improve where this is possible.

"Неидеальные модели": как принять свои недостатки

Model Isabella

"Неидеальные модели": как принять свои недостатки

Model Beth

"Неидеальные модели": как принять свои недостатки

Model Lucy

"Неидеальные модели": как принять свои недостатки

Model Joanna

"Неидеальные модели": как принять свои недостатки

Advertising campaign of the brand Missguided

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